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Author Shih, Clara Chung-wai.
Title The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.
Publication Info. Boston : Prentice Hall, c2009.
Permanent link for this record: http://dbpcosdcsgt.co.san-diego.ca.us/record=b1692327~S38
 book jacket
Location Call No. Status
 Encinitas  658.872 SHI    Checked Out
 Rancho SD  658.872 SHI    IN TRANSIT +1 HOLD
 Santee  658.872 SHI    Checked Out
Description xiv, 236 p. : ill., map ; 23 cm.
Note Includes index.
Contents The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manageyour relationships -- Corporate governance and strategy -- The future of social business.
Subject Business enterprises -- Computer networks.
Online social networks.
Facebook (Electronic resource)
ISBN 9780137152223 : $24.99
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